There are some powerful examples expressed in this chapter and there are more than just a couple of similarities that are a little close to home.
Just imagine going to the doctors and finding out he only ever listens to half of the issue.
Would you trust the diagnosis?
As Covey so wonderfully suggests, Diagnose Before You Prescribe. Think about it for a second. Good salesmen provide solutions to problems whilst the not so good sell product regardless of the problem.